Seeing certain color combinations, associations are sure to fly into anybody`s minds. Usually, red and yellow will bring to mind things like flags (of Spain, Catalonia-Valencia, R, Security, and adding some shapes you could even think of Macedonia or China). Beyond flags, Axomil, sunset, fire, peppers,tullips, ballons, ketchup and mustard, Flash, soccer referee cards, Superman… there are SO many options. But when you consider the hue, tone, context, memory, and further additional information, then those options start to get reduced.

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See in Scientific American: “I could not survive without a ballpoint pen in my back pocket. It`s invaluable for scribbling notes on the front of my hand (my version of the PalmPilot…) to remind me to do things I used to be able to remember unaided before my age converged with my IQ while traveling in opposite directions.” _John P. Moore Professor of Microbiology and Immunology Weill Medical College of Cornell University, New York City_

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The world around us is full of signs. I wont go on dabble about _signifiers_, _meanings_, and the psychoanalitycal importance of the _word_. But sometimes I just cant help myself, when I see a sign begging for a creative interpretation: Cmon, dont tell me you don`t see something like: If you press this button, your mouth will become a hotspot or A giant asteroid is heading towards your SpaceInvaders spacecraft, push the button to destroy the asteroid with a Dune-sque voice-blast

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Jorge Cortell

My blog in English

Senior Advisor, Health and Life Sciences at Harvard University Innovation Laboratories - Advisor at NLC

Cambridge, MA (USA)